Niche Markets

A gutsy and forward-focused sales rep saw a growing opportunity in his market and felt that, by offering seminars to a specific ‘niche’ group of customers, it would grow market share for his company. He was right. That’s how a series of successful seminars for women orthodontists was born. Do you have a niche you could reach through education?

"Melanie Mills is a dynamic speaker who motivates and educates with enthusiasm and personality. She was instrumental in energizing my previously sedentary practice."

Dr. Patricia Thrower
Westfield, NJ

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